Experience

RESPONSIBILITIES:

• Develop and execute the creative vision for branding, ad campaigns, websites, multimedia projects, and social media strategies
• Supervise and guide design staff to ensure high-quality output that aligns with project goals
• Review and approve creative work, providing feedback and maintaining consistency across channels
• Collaborate with clients and internal teams to shape messaging and develop cohesive visuals
• Manage project timelines and budgets, delivering on time and within scope
• Prepare and present pitch decks and campaign strategies to clients
• Design print and digital marketing materials, including ads, social media, and websites using WordPress, HTML, and CSS
• SEO setup and integration with Google Analytics, Google Search Console and enhancing user experience, tracking conversion rates, and increasing content relevance to boost search engine rankings
• Optimize websites for search engine visibility and performance post-build by implementing on-page SEO strategies, optimizing meta tags, creating XML sitemaps, and ensuring mobile-friendly and fast-loading designs.
• Develop static and animated digital ads across various formats
• Assist with art direction for photo and video shoots, ensuring alignment with creative vision
• Present and revise designs based on client feedback
• Hiring, art direction and oversight of junior designers
• Produce original photography and illustrations for projects
• Collaborate using project management software

RESPONSIBILITIES:

• Hiring, art direction and oversight of junior designers
• Complete redesign of company self-identity; including logo, stationary, website and all associated collateral
• Website updating, modification and upkeep
• Conceptual packaging designs for prospective clients
• Photography of complete product inventory and packaging; retouching and color correction in Adobe Photoshop
• Color matching and printing of labels with custom logos for application in production
• Copywriting and typesetting
• Layout and design of company newsletter using Constant Contact
• Design and layout of marketing materials, ads, trade show booths, pricing catalogs, sample mailers, product catalogs, sell sheets, postcards, calendars, menus, newsletters and shipping packaging
• Customized logo designs on corkscrews, cocktail shakers, candy wrappers, playing cards and other novelty items
• Working with international clients and translators to produce multi-lingual packaging and labeling in English, Spanish, French, Russian and Arabic
• Organization and cataloging of client artwork and digital files
• Hardware and software upkeep, printer maintenance and troubleshooting computer/scanner/printer/network diagnostics and repair

RESPONSIBILITIES:

• Redrawing raster artwork into a vector format
• Conceptualizing and creating artwork for new products and assisting with software and file complications
• Laser-marking and engraving products with client logos and personalizations

RESPONSIBILITIES:

• Layout and design of advertisements
• Revision and alteration of existing artwork
• Logo design
• Photograph re-touching

RESPONSIBILITIES:

• Design and layout of various projects from conceptualization through production to press
• Art direction on photo shoots, stock photography selection, image manipulation and retouching in Photoshop
• Oversight and management of intern projects
• Organization of reference materials
• Self-promotional conceptualizing
• Revision and alteration of existing artwork
• Organization and archival of completed jobs
• Hardware and software upkeep

RESPONSIBILITIES:

• Layout and design of advertisements to be placed in magazines
• Revision and updating of previous ads

VARIOUS PROJECTS INCLUDING THE FOLLOWING:

• Logo design
• Illustration
• Flier & poster design
• Event tickets
• Ad layouts
• Menus
• Door hangers
• Business cards
• Mailer cards
• Brochures
• Website design
• Vehicle wrap graphics
• Mural painting
• Photo retouching
• Volunteer work