Experience

 RESPONSIBILITIES:

• Develop and execute the creative vision and style for branding, advertising campaigns, websites, and multimedia projects
• Supervise and provide direction to design staff, ensuring that all creative output meets established standards of quality and aligns with the overall strategic direction of the project or campaign
• Review and approve designs, artwork, photography, and graphics developed by other staff members, providing constructive feedback and guidance as needed
• Work closely with clients and internal staff to gather information, identify key messages and goals, and develop a cohesive artistic approach and style that resonates with the target audience
• Collaborate with other creative and artistic departments to ensure consistency and integration of messaging and visual elements across all channels
• Develop detailed budgets and timelines for projects, ensuring that all deliverables are completed on time and within budget
• Prepare and deliver pitch decks and Power Point presentations that effectively communicate the strategy, capabilities, and intended goals of the campaign or project to clients and other stakeholders
• Design and layout client advertising and marketing materials, including print and digital ads, social media banners and posts, and website content using tools such as WordPress, HTML, and CSS styling
• Develop and produce digital ads in various sizes and formats, including static and animated GIFs, that comply with usage specifications
• Assist the Creative Director with art direction for photo and video shoots, ensuring that all creative output aligns with the established style and vision for the project
• Present designs and campaigns to clients for approval, addressing any concerns or feedback they may have and making appropriate revisions as needed
• Design and layout internal promotional newsletters and other marketing collateral, using tools such as Constant Contact, Mail Chimp, Send In Blue, and Robly
• Hire, train, and provide oversight for junior designers and interns, ensuring that they receive the guidance and support they need to produce high-quality creative work
• Produce original photography and illustrations as needed for client and internal projects
• Collaborate effectively with team members using web-based workplace collaboration programs such as RedBooth, ensuring that all projects and tasks are completed on time and according to established standards
• Provide IT support as needed, including setting up emails, troubleshooting computer problems and connectivity issues, and maintaining the company server and backup system

RESPONSIBILITIES:

• Hiring, art direction and oversight of junior designers
• Complete redesign of company self-identity; including logo, stationary, website and all associated collateral
• Website updating, modification and upkeep
• Conceptual packaging designs for prospective clients
• Photography of complete product inventory and packaging; retouching and color correction in Adobe Photoshop
• Color matching and printing of labels with custom logos for application in production
• Copywriting and typesetting
• Layout and design of company newsletter using Constant Contact
• Design and layout of marketing materials, ads, trade show booths, pricing catalogs, sample mailers, product catalogs, sell sheets, postcards, calendars, menus, newsletters and shipping packaging
• Customized logo designs on corkscrews, cocktail shakers, candy wrappers, playing cards and other novelty items
• Working with international clients and translators to produce multi-lingual packaging and labeling in English, Spanish, French, Russian and Arabic
• Organization and cataloging of client artwork and digital files
• Hardware and software upkeep, printer maintenance and troubleshooting computer/scanner/printer/network diagnostics and repair

RESPONSIBILITIES:

• Redrawing raster artwork into a vector format
• Conceptualizing and creating artwork for new products and assisting with software and file complications
• Laser-marking and engraving products with client logos and personalizations

RESPONSIBILITIES:

• Layout and design of advertisements
• Revision and alteration of existing artwork
• Logo design
• Photograph re-touching

RESPONSIBILITIES:

• Design and layout of various projects from conceptualization through production to press
• Art direction on photo shoots, stock photography selection, image manipulation and retouching in Photoshop
• Oversight and management of intern projects
• Organization of reference materials
• Self-promotional conceptualizing
• Revision and alteration of existing artwork
• Organization and archival of completed jobs
• Hardware and software upkeep

RESPONSIBILITIES:

• Layout and design of advertisements to be placed in magazines
• Revision and updating of previous ads

VARIOUS PROJECTS INCLUDING THE FOLLOWING:

• Logo design
• Illustration
• Flier & poster design
• Event tickets
• Ad layouts
• Menus
• Door hangers
• Business cards
• Mailer cards
• Brochures
• Website design
• Vehicle wrap graphics
• Mural painting
• Photo retouching
• Volunteer work