Jacobs Ladder & RopeFit

Details

Jacobs Ladder manufactures high-intensity exercise equipment for fitness enthusiasts, athletes and professionals. They developed a new machine called RopeFit for which they needed branding, advertising, marketing and infrmational collateral.

I designed the RopeFit logo, sell sheet, print ads and digital ads. I also oversaw and directed the photo/video shoot and created introductory videos, features videos and assembly videos with simple graphics and text overlays.

Eventually I also completely redesiged their website which you can view by clicking the button below.

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